Brand on the run
Research has shown that protecting a company's reputation is the number one concern for European organisations, with a single adverse action or oversight potentially undoing years of good work, or even bringing a company to its knees. But, as Ana Paula Nacif asks, should firms be doing more to reduce the risk, or lessen the impact once damage is done
A good reputation is one of the most important assets a company can have, so it is no surprise that chief executives around the globe place damage to reputation as the number one risk facing their
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