Mancunian pride

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With AIG recently branding the football shirts of Old Trafford fame, Manchester has rarely been so linked with the insurance industry. Ralph Savage visited a range of key players to take the pulse of the regional powerhouse

Greater Manchester is marketing itself aggressively as the UK's second city for general insurance. However, it is perennially compared to neighbour Leeds, with obvious groans from proud Mancunians.

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