Carving out a niche
The insurance market has become increasingly polarised between the big corporates and the smaller, specialist niche offerings. While the solid returns of mass-market appeal may seem alluring, especially when looking at the bottom line, a well-focused specialist firm can achieve a loyal, trusting customer base, says Michael Tripp
This year has been challenging for the insurance industry and the past decade has brought many changes for the market. Takeovers, mergers and broker buyouts are, in the main, signs of a healthy
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