Digging the dirt

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The year 2008 could mark the beginning of a new era in the fight against organised crime and, as Ralph Savage discovers, a spirit of co-operation between insurers, police and manufacturers has enabled great strides to be made against the multi-million pound scourge of plant theft

Plant theft and its associated problems have been rising steadily up the agenda for more than a decade, with the acknowledgement that it regularly causes millions in losses as well as a steady and

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Why insurance companies love furry faces

Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at branding and design agency Coley Porter Bell.

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