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Life Insurer of the Year - Friends Provident - Flying high

Despite a challenging time for the industry, Friends Provident has experienced soaring success. Johanna Gornitzki reviews the strategies and improvements the company implemented to make it become this year's Life Insurer of the Year

In 2005, competition for the market share in the life insurance market stepped up a notch. Changes to regulation through depolarisation proved to be demanding, making the year a challenging one for

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