LV looking to relaunch into general insurance in early 2028
Liverpool Victoria Friendly Society is sizing up a potential return to the general insurance market under the ‘LV=’ brand in early 2028, once its exclusivity period with Allianz runs out, Insurance Post has learned.
The mutual life and pension insurer originally made a push to become a top five personal lines GI player in 2007 when it joined up with a team headed by former Churchill managing director John O
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: https://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk
More on Personal
Industry applauds government road safety crackdown
The insurance industry has had a positive reaction to the government’s road safety strategy aimed at saving thousands of lives on the nation’s roads.
Advertising regulator scolds firms for fake insurance links
The Advertising Standards Authority has clamped down on two claims management firms that have been falsely implying to work for motor insurers.
Q&A: Richard King, Ticker
Richard King, founder and CEO of Ticker, discusses the journey from being a telematics “market maker” when it first launched to building a sustainable telematics MGA in the current landscape.
Why collaboration is vital to save young drivers from ghost brokers
View from the Top: Katriona Cunningham, underwriting fraud lead at Aviva, explains what can be done to crack down on the recent surge in ghost brokers preying on young drivers.
Axa UK Retail CEO departs for Axa's health business
Alain Zweibrucker, former CEO of Axa UK, has commenced his role as CEO of Axa's health business after being appointed in November.
Premiums continue to fall but the winds could change
Both Pearson Ham, and Confused and WTW’s latest data has showed home and motor premiums continuing to fall. However, Pearson Ham suggests the tide is about to change.
Axa’s David Pearce rejoins Aviva
David Pearce, director of retail direct at Axa UK, has rejoined Aviva after four years.
Why MGAs need to hold the line in 2026
Trade Voice: Mike Keating, CEO of the Managing General Agents’ Association, says the softening market gives MGAs the opportunity to prove their mettle – but they must show underwriting discipline.