Throwback Thursday: Cars made safer
Insurance Post’s Throwback Thursday steps back in time to July 1970 to remind you what was going on this week in insurance history when motor insurers were set to get a boost by plans to make cars safer.
9 July 1970: Cars made safer
The US hoped to enlist the help of Britain and other European countries in a campaign to produce a really safe motor car, Insurance Post reported.
Dr Robert Brenner, former deputy director of the United States Government’s National Highway Safety Bureau, said contracts would shortly be announced for the production of a car which incorporated every known safety device.
In five years’ time, he said there will be a new generation of inexpensive high-safety cars on the road.
By 2018, the risk of fatality per motor vehicle mile was about one-tenth of what it was during the 1970s.
Car safety in the UK has improved significantly since 1970 due to a combination of engineering, education, and enforcement efforts with wearing a seatbelt made compulsory in the 1970s and vehicles redesigned to reduce the impact of crashes on both the vehicle’s occupants and pedestrians.
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