Why we empathise with consumers on premium prices

Mark Shepherd, head of general insurance policy at the Association of British Insurers, explains why empathising with motor insurance customers is crucial and how the trade body is helping providers to improve the communication of product value at renewal.

Last week, Insurance Post suggested our recently announced action to tackle motor insurance costs was more of a political stunt to woo MPs than an attempt to communicate action to consumers.

The piece

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