Why Ageas buying Direct Line makes sense now

Ageas Eastleigh

Having been talked about as a takeover target itself in recent years, content director Jonathan Swift observes Ageas’ move for Direct Line marks a change in fortunes for the Belgian insurance group and makes perfect sense in terms of fit and timing.

The news that Belgium insurance group Ageas is in the “preliminary stages” of considering a £3.1bn bid for Direct Line Group has certainly thrown the proverbial cat among the pigeons.

The proposed cash

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