Why Keeping up with Kardashians is vital for marketing insurance

kardashians 2023
Photo: LANDMARK MEDIA / Alamy Stock Photo

Analysis: Keeping up with Kardashian-like influencers is what it will take for general insurance providers to attract Gen Z to their products and services, writes Tom Luckham.

While most general insurance marketing departments today may not be Keeping up with the Kardashians – the family who make millions by posting sponsored content on their social media channels –

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Data analysis: While comprehensive car insurance premiums increased sharply by 58% (£366) during 2023, Emma Ann Hughes examines how the latest data suggests drivers will not face as big a bumph in the cost of cover this year.

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