Who’ll buy RSA’s home and pet books if sale is green-lit?

jonathan Swift cutout

Content Director’s View: With RSA and parent Intact floating the idea of a possible sale of its remaining personal lines business, Jonathan Swift looks at who could be in the market for a new pet and/or household book.

Amid the many column inches written a fortnight ago about RSA’s purchase of the Direct Line Group brokered commercial business, one line barely got much of a mention.

Namely RSA’s admission that: “To

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