Skip to main content

Interview: Peter Elliot on why he gave up the insurance boardroom to drive aid ambulances to Ukraine

Peter Elliot Ukraine Aid

To mark the first anniversary of the Russian invasion of Ukraine Jonathan Swift spoke to retired insurance marketing veteran Peter Elliot about how the conflict changed his life.

On a late spring morning last year, Peter Elliot found himself in a Surrey garage waiting to picked up in an ex-NHS ambulance full of aid packages bound for Ukraine driven by a stranger.

This was a

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: https://subscriptions.postonline.co.uk/subscribe

You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Post? View our subscription options

Register

Want to know what’s included in our free registration? Click here

Already have an account? Sign in here

Show password
Hide password

Is it Time:To get some new business cards for Biba 2026?

Content director’s view: With vinyl now as popular as it was in the 80s and Pokémon never being more collectible, could physical business cards make a comeback? Jonathan Swift points to recent evidence to indicate this may be the case, but is still on the fence whether to get some printed for Biba 2026.

How should success of FCA’s response to Which be judged?

The effectiveness of the Financial Conduct Authority’s regulatory action in response to Which’s super-complaint about home and travel insurance is reflected in smoother claims handling, not in the number of reviews or fines, according to Claire Massey, founder of Claim Guardians.

Most read articles loading...

You need to sign in to use this feature. If you don’t have an Insurance Post account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here