Content Director's comment: Has Amazon missed its prime time with price comparison offering?

Jonathan Swift 2019_for CMS

One of the biggest stories of the last month was Amazon’s first foray into mainstream personal lines insurance in the UK.

However, while the move per se did not come as a surprise, the nature of the entry did. Because far from coming in all guns blazing with a proposition that shouted ‘shake-up time incumbents’, Amazon

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