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Blog: Improving customer retention in insurance

retention

Ello managing director Michael Kalli considers recent research that suggests fewer than one in 10 consumers feel like they are a valued customer to their insurer.

Customer loyalty has long been a struggling area for insurers, with many consumers consistently looking for alternate options when it comes to their renewals. A lack of customer loyalty is impacting

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NFU Mutual leads motor insurance market

NFU Mutual, LV and Saga are strengthening motor insurance customer loyalty as we race towards 2026 through better claims experiences, according to the latest Fairer Finance research, while others are falling back due to weaker service experiences.

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