Q&A: Churchill founder and former chairman and CEO Martin Long
To tie in with his deep dive into the birth of the UK direct insurance market, Jonathan Swift caught up with Direct Line co-founder and Churchill founder and former chairman and CEO Martin Long to talk about the birth and growth of both companies, their brands and customer service ethos at a time when the latter was - in his eyes - ‘an anathema’ to the incumbents.
How did you get involved with Direct Line at the beginning?I was managing director of Halifax Insurance in the early 1980s. I was 33 and had been in insurance my entire working life when I got a
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