Affinity 2012: Other sectors can master brand stretch from GI
The life and protection market must learn from the general insurance market to promote itself as a viable brand stretch for affinity partners, according to Ageas Protect’s managing director.
“The affinity model is now proven,” commented Darren Spriggs. “And, as a result, there is a higher level of confidence for a brand to take more of a risk to see how far they can stretch their
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