Seven in 10 insurers admits being "average" or "weak" in meeting customer needs
While the majority of insurers (91%) believe future growth depends on providing a special customer experience, most of them do not currently see themselves as providing differentiated products and levels of service, according to findings of a global survey of 119 insurers by Accenture.
The survey reveals that more than three-fourths of respondents (79%) rated themselves as "average" or "among the weakest in the industry" in their ability to provide their customers with multi-channel
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