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The tomorrow people

Martin Vial Europ Assist

Europ Assistance has diversified its product offering and expanded into new territories. Leigh Jackson talks to Martin Vial, pictured, and Patrick Leroy about how they are planning to stay one step ahead in meeting the requirements of tomorrow.

The words 'insurance boss' and 'author' are two that are not often interchangeable.

But they could both be used to describe Martin Vial, the Europ Assistance group chief executive since 2003, who

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