Blog: The importance of delivering an authentic brand experience

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Companies that have a purpose are more successful than those that don’t, considers Zurich UK head of marketing communication Tracy Waxman, as she mulls how brand refreshes need to be more than just words.

Over the past 10 years, organisations with purposeful customer value propositions collectively outperformed the Standard & Poor’s 500 index by almost 400%. When asked by Accenture, 62% of consumers

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Q&A: Carmen Powell, ISC Group

Carmen Powell, interim managing director of ISC Group, explains how she intends to expand the women’s insurance network’s reach over the next six months as well as tackle Sexism in the City.

60 Seconds With... Foil’s Pete Allchorne

Pete Allchorne, partner at DAC Beachcroft and president of the Forum of Insurance Lawyers, would like to be “Doctorin’ the Tardis”, finds ironing therapeutic, and can be found dancing to “Uptown Funk” by Mark Ronson and Bruno Mars.

Q&A: Mona Barnes, Aon

Tom Luckham sits down with Aon’s chief claims officer Mona Barnes to discuss her new role, her career history and her plans for claims at Aon.

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