Blog: The importance of delivering an authentic brand experience

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Companies that have a purpose are more successful than those that don’t, considers Zurich UK head of marketing communication Tracy Waxman, as she mulls how brand refreshes need to be more than just words.

Over the past 10 years, organisations with purposeful customer value propositions collectively outperformed the Standard & Poor’s 500 index by almost 400%. When asked by Accenture, 62% of consumers

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Claims Apprentice champion reveals women who inspire her

To mark the theme of this year’s International Women’s Day, which is #InspireInclusion, Safa Saeed, claims handler at Zurich and 2023 winner of Insurance Post’s Claims Apprentice competition, shares the role models who helped guide and inspire her career so far.

Insurance chiefs who smashed ceilings now walk on broken glass

Editor’s View: On International Women’s Day, Emma Ann Hughes argues the insurance industry needs to battle against ‘diversity fatigue’ and acknowledge the fight for inclusivity must continue until barriers to women’s career progression and equal pay are broken.

Why more men should join insurance’s inclusivity circus

Ahead of International Women’s Day (8 March), Cecile Fresneau, managing director of QBE’s insurance division, explains why we should stop talking about women spinning plates and get more men to take parental leave and become part of the childcare juggling act.

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