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Bupa's Alex Perry on driving innovation in response to Covid-19

Alex Perry, CEO, Bupa Insurance UK

This pandemic is and has been extremely challenging for many people and organisations and, according to Alex Perry, CEO of Bupa Insurance UK, while all of us have had to adapt quickly its mark will be felt for years to come.

Health insurers and providers have all had to react, change and innovate quicker than ever before to ensure customers can continue to access care when it’s needed most. The level of innovation and

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