Comparethemarket.com
View from the top - Aleksandr Orlov: Business made simples
Greetings insurance peoples, and welcome to The View from Top with me, Aleksandr Orlov. I am very honour to give advice to you big cheeses.
Confused overtakes Money Supermarket for motor quotes
EMB research shows motorists turning to aggregators in droves
Defaqto: Aggregator choice confusing consumers
Report reveals that wealth of motor and home insurance choice creates “uncertainty”
BGL reports 24% rise in profit despite "tempered" growth
Group grabs market share through Compare The Meerkat campaign
Aleksandr technique
With a unique and now ubiquitous multi-channel advertising campaign that has entered the public consciousness, comparethemarket.com has achieved great things with a comparatively small budget, writes Michelle Worvell.