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Q&A: Sam White, Freedom Services Group founder and chair

Sam White, CEO, Pukka

Sam White, founder and chair of Freedom Services Group, speaks to Insurance Post about the launch of Stella Insurance, her new female-centric venture, and what it means for her future within Freedom.

You filed the paperwork for Stella Insurance through Companies House in December 2021, but the official launch of Stella in the UK took place a year later in December 2022. How has it gone so far?

It

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