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Brightside's Brendan McCafferty on whether Saga’s writedown heralds a shift in the tectonic plates?

Brendan McCafferty

Providers with books that are skewed to heavily discounted year one are facing a quandary about whether to change their strategy before the dual pricing review outcomes or wait until after. Either way Brendan McCafferty, CEO Brightside Group, believe this could be the biggest shift personal lines has seen for some time.

I’m sure I wasn’t the only one to wince after Saga wrote down the value of its insurance business by £310m at the beginning of April, and unveiled a new strategy, moving from securing new customers on

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