Blog: Open banking offers a new insurance distribution channel
Some might have already labelled it a failure but open banking will continue to evolve and insurers should sit up and take notice. That is the view of The Marketing Eye's Neil Edwards, who believes these platforms could eliminate form filling and make risk assessments faster and more accurate.
Think insurance, think distribution and the mind immediately goes to aggregators, brokers and direct. There is, though, a need to bring thinking about channels up to date.
Banking is undergoing
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