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Q&A: Rob Flynn, More Than

Rob and Mordenn
Rob Flynn (left) with fictional Scandinavian founder Mordenn Surenns

More Than relaunched last week with a new advertising campaign featuring fictional Scandinavian founder Mordenn Surenns. Real-life boss of More Than Rob Flynn talks about the developments behind the scenes at the direct insurer.

What’s the thinking behind the new campaign?

We’ve been off air for a couple of years now; 2014 was the last time we did TV work but it probably wasn’t as memorable as we had hoped for. As the market

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