Blog: Engaging tomorrow's customers today
Insurance has traditionally been considered a grudge purchase, driven by the legal requirements for cover and a desire for financial protection. Indeed, 41% of respondents in a Consumer Intelligence poll said they thought of insurance as "a necessary evil".
While this may be nothing new, the reaction of the industry certainly is. With insurtech companies having raised $3.71bn (£2.99bn) in 2016, almost half the insurers responding to a PWC survey feared
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