ISE 2012: Ageas says multi-channel distribution is essential for European insurers
Keynote speaker at Insurance Strategy Europe Bart De Smet, group chief executive officer at Ageas, told delegates how multi-channel distribution is essential for insurance in Europe and how his firm has restructured to reflect this.
Opening the second day of the event he said: "In the past the insurers chose the product and the channel, and now the customer decides how they want to buy so the insurer must address the customer
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