Affinity 2012: Flexibility fundamental to future affinity wins not size and scale
The winners in the affinity space of the future are not necessarily going to be the traditional big players, but those that can best adapt to the changing buying patterns of consumers.
That was the view of Mark Read, head of marketing at Lifestyle Service Group (right), who told delegates at Post’s Affinity event last week how the rise in smartphone usage would soon play a
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