Affinity news: Watson: look at aims first
Post’s Affinity 2010 event was held in London last week, brining together key players in the sector – from insurers, brokers, affinity brands and other suppliers – to learn about and debate the latest developments.
Companies should consider their aim in forming an affinity partnership, according to
Fortis UK retail managing director Andy Watson.
He said brands can choose between a solus, panel or hybrid -
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