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Jelf CEO optimistic asnew hires reap rewards

alex alway jelf

Jelf group chief executive Alex Alway has said the broker's investment in account executives has been key to growing the business despite recording a £616 000 loss for the six months ended 31 March 2010.

The result was an improvement on the same period in 2009 when losses reached £994 000.

Mr Alway told Post he is confident that the full returns for its investment in 17 account executives over the

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