Towergate Partnership makes e-commerce acquisition
The Towergate Partnership has acquired Your Insurance Group (Brokers) (YIG) based in Guildford, Surrey as a part of a £10m investment in developing the Group’s e-commerce capability.
YIG’s business model is based on an IT platform which integrates call centre, direct mail and internet marketing of SME insurance.The system allows real-time monitoring of all marketing activity
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