Big fish eat little fish
The ability to adapt to the changing needs of customers has given the big personal lines brokers an advantage over their smaller counterparts, leaving the latter easy targets for predation in the past. But how are firms adapting to new threats like aggregators? Rachel Gordon reports
Victorian philosopher Herbert Spencer coined a phrase - often erroneously attributed to Charles Darwin - that perfectly sums up today's personal lines broker: survival of the fittest. He said species
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