Overhauling the system

The group rating system is due a massive change in the number of vehicle groups it uses. Derek Fawell reports on the new assessment methods about to be unveiled

The system of group rating for private cars is about to undergo a major overhaul, one that could see the number of vehicle groups more than double, from the current 20 to 50.

Three factors are driving

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Why insurance companies love furry faces

Building desirable brands in the insurance market is a challenge, but it all boils down to the right level of distinctiveness, and of course, it helps to have a lovable mascot that evokes an emotional connection, writes Rob Allen, strategy partner at branding and design agency Coley Porter Bell.

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