AI embedding across customer journey will define winners
The insurance industry’s future winners will be providers that deploy artificial intelligence effectively across the entire customer journey to drive repeat business, according to Philippe Knepfler, chief innovation officer at Covéa Affinity.
Speaking on Thursday (19 March) at the Insurtech Insights conference in London, Knepfler said insurers must shift their focus from point-of-sale optimisation to long-term customer retention.
Many
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