Blog: History is on Hiscox's side as claimants threaten Covid-19 BI legal action, but will its brand suffer?


This week Hiscox publicly defended itself against accusations it is refusing to pay valid claims linked to Covid-19 as a coalition of policyholders threatened legal action. Post content director Jonathan Swift reflects on the history of insurance action groups and whether Hiscox’s advertising slogans might come back to bite it on the backside.

The insurance industry has certainly come under the spotlight since the outbreak of Covid-19 for its handling of business interruption losses.

More specifically Hiscox has been targeted by a

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