Time:To – Crawford’s Lofkin on making the most of insights
As claims are increasingly complex, Paul Lofkin, president of Crawford for UK & Ireland, says technology needs to be used to simplify difficult situations.
In the latest Insurance Post Time:To video that examines how to meet customer expectations, Lofkin recommends:
- Collaborating to fully embrace digital enablement.
- Putting the customer at the centre of any personalisation.
- Differentiating through people, tools and processes that deliver trusted, high-quality advice.
Watch the video to learn more.
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