Big Interview: Crawford CEO Verma on averting the silver tsunami

Rohit Verma Crawford

Stepping up to the hotseat at the beginning of the pandemic might have initially phased him, but Crawford group CEO Rohit Verma tells Jonathan Swift how embracing technology, local empowerment, and being alive to the ‘silver tsunami’ has seen him make his mark in his first three years in charge.

Having been elected as the Crawford & Company group CEO elect, Rohit Verma must have been hoping for an uneventful ascension to the top of the business.

Instead the former chief operating officer

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