Blog: Social media's impact on product recall - The ultimate canary in the coal mine?
The Financial Times recently reported that General Motors was using tiny recalls to head off protracted safety campaigns that have battered the automotive industry's reputation. So far, so unrevealing. The automotive sector habitually uses 'soft' recalls to resolve product defects on the quiet, essentially applying fixes whenever vehicles come in for routine servicing or repairs to obviate the need for a full blown recall - and without the attendant publicity.
More revelatory though was the observation that GM employs more than 1,000 people to scour social media to spot problems with its cars. Given the evident willingness of individuals to share
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@postonline.co.uk or view our subscription options here: https://subscriptions.postonline.co.uk/subscribe
You are currently unable to print this content. Please contact info@postonline.co.uk to find out more.
You are currently unable to copy this content. Please contact info@postonline.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@postonline.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@postonline.co.uk
More on Claims
Five Years On: Reflections on the OIC Portal and what comes next
As the Official Injury Claim Portal passes its fifth anniversary, Donna Scully, director at Carpenters Group, says it offers a timely moment for reflection.
Home insurers with the most satisfied customers revealed
Customer trust and satisfaction in home insurance is improving, but Fairer Finance’s latest consumer survey shows claims handling remains weak and vulnerable customers continue to face the poorest outcomes.
Insuring the Birkin boom: risks in plain sight
As iconic handbags appreciate significantly in value, Tim Evershed examines how insurers are adapting to challenges around portability theft risk, valuation volatility and the limitations of traditional home insurance policies to cover the cost of such expensive accessories.
Why property insurance should lead the charge on sustainability
Conall Bolton, senior product consultant at technology and data analytics company Cotality, explains how incorporating carbon impact into claims can turn moments of loss into long-term impact.
Pet insurance risks a Consumer Duty reckoning
As pandemic-era pets age and claims costs increase, James Daley, founder and managing director of Fairer Finance, warns many owners are set to discover their policies offer far less protection than they expected.
Why insurers need to talk about garden design
Editor’s View: Following a visit to Chelsea Flower Show to admire Flood Re’s Contain the Rain garden, Emma Ann Hughes reflects on why insurers need to talk more about gardens, drainage and flood resilience.
Are first edition children’s books an insurance risk?
Emma Myrie, lead underwriter at specialist home insurer Homeprotect, warns that valuable children’s book collections are an often-overlooked contents risk that could leave policyholders underinsured.
Q&A: Mark Rose and Luke Anyon, Tracker
Mark Rose, managing director, and Luke Anyon, sales director of Tracker, explain how their multi-layered technology and close collaboration with insurers and police are helping recover stolen vehicles at scale – and why wider adoption could significantly reduce claims costs.