PSTF: Senior execs at IT turning point

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Jem Eskenazi, chief information officer at Groupama, told delegates the advent of technology in the insurance market was "nothing new", but added senior management are more receptive than ever to embrace technology.

Mr Eskenazi said insurance executives would become more adept at handling IT than their predecessors: "We are at a turning point. Senior management in the insurance industry would not have known how to type 20 years ago, and 10 years ago it was the same with e-mail.

"Today, executives are learning more and more — and with the younger generation coming in things will improve."

Mr Eskenazi said that IT can be used to enhance efficiency and improve customer service, something demonstrated by the insurer's Spanish arm, Groupama Seguros.

Groupama Seguros implements mobile technology into the claims process, enabling a customer to contact a bodyshop and authorities immediately: "Technology has two roles - firstly, efficiency, and secondly, convenience to the end customer. It is considered that Spain is the only place where Groupama uses IT more effectively than the UK," he added.

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