Blog: The changing face of the SME market

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The SME market is changing, with more IT consultants, gig workers and freelance project managers emerging alongside traditional businesses. To support both the old and new, Helen Bryant, director of SME markets at Allianz Insurance, argues the insurance industry must ensure all SMEs are able to access the cover and expertise they need.

Just how much the SME sector is evolving is revealed in our recent research on SME brokers. It found that: 53% of brokers were seeing more SME customers trading online only; 42% were coming across

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Claims service stayed steady at end of 2024

The consistent improvement in claims service seen over the last 18 months plateaued at the end of 2024, with the market average NPS remaining at -4 and just one point up on the NPS recorded at the end of 2023.

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