A-Plan bucks trend with latest high street branch opening


Exclusive: Broker A-Plan continues to buck the high street trend as it launches its 90th branch and aims for further “sustainable development”.

Its latest branch is in Norwich, the home of insurer Aviva. A-Plan will continue with its plans to open between four and five branches a year, CEO Carl Shuker told Post.

Shuker said: “We are opening four or five branches a year and there are still quite a number of towns for us to go for. No more than that. Just good, sustainable development of our branch network. We opened up in Bury St Edmunds a couple of years ago, so we are creeping out eastward and westward and in a northerly direction too.”

He added: “We are delighted to be in Norwich. It is our sort of city. It is a nice sized city and a neighbour to our great friend Aviva.”

The broker has traditionally had offices in the south of the country and is headquartered in Oxford, but is pushing further afield. It now boasts branches as far north as Macclesfield and Northampton. Earlier this year it acquired Endsleigh from Zurich,

Meanwhile, rivals have seen branch numbers dwindle. Swinton sliced the number of its high street branches from 99 to 59 in February, as part of a wider push towards digitisation.

  • LinkedIn  
  • Save this article
  • Print this page  

You need to sign in to use this feature. If you don’t have an Insurance Post account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: