C-Suite Broker: Junction's Ali Crossley on personalisation in insurance marketing
Marketing is constantly evolving, with an ever-changing array of channels through which to promote products – but at the heart of it is always the customer. How can we best meet their needs, asks Ali Crossley, customer and development director for Junction at BGL Group.
Once we’ve met a customer’s needs, how do we anticipate and fulfil the needs they don’t know they have? If we can crack that, keeping our brand at the front of their mind and building a genuine
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