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Brightside's Mark Cliff on how apprenticeships will help UK insurance retain its world-class position

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Brightside launched its first apprenticeships programme in September this year. Four bright young students from the Bristol area have signed on for a one-year course, where they will aim to achieve Chartered Insurance Institute status and complete an NVQ advanced level 3 in financial services provision.

At the end of the process I expect the apprentices to be fully qualified and progress into more senior roles during the following 12 to 18 months.

Brightside is not alone in tapping into the

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