C-Suite Broker: Brightside's Mark Cliff on the trend for insurers to move to brokers
The last car I bought was a large 4x4. As I drove it around I noticed plenty of other people driving the same model of car on the road - these cars seemed to be everywhere.
This phenomenon is known as the frequency illusion, which is a form of cognitive bias.
Perhaps this bias has also applied to my newish career as executive chairman of Brightside Group, a role I took
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