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Covéa to enter direct motor market in 2016

Carol Geldard is marketing and communications director at Covea Insurance

Covéa Insurance will launch a direct motor insurance offering, with a live date planned for early 2016.

The insurer will use one of its in-house brands, Provident Insurance, to take the offering to market.

Confirmation of the launch comes seven months after Post first revealed the insurer was planning

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