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Power hour: A better customer journey

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As more SME business is traded electronically, how can brokers and insurers make what could be a complex purchase into a simple and easy to understand process for customers?

If we look at some of the more general issues around SME and e-trading, what are the key things that are affecting you at the moment? 

▶ Jason: E-trading has become strategically a very important

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Brokers are bracing for a soft but fiercely competitive market in 2026 shaped by economic pressures, rapid digitalisation and widening technological divides.

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