Head to Head: Add-ons
This year’s Biba conference, taking place at Manchester Central, has the theme ‘Customer, customer, customer’. With that in mind, Post asked some leading industry figures to go head-to-head on the burning customer issues.
Should add-ons be a separate product?
NO, says Richard Finan, director, Arc Legal Assistance
The reasons why add-ons should not be sold as standalone products are fairly clear-cut and compelling for
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