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Exporting to the US: pitfalls and potential

An aeroplane in front of an American flag

Exporting to the US could be a solution to Europe’s economic problems but as Pat Drinan explains brokers looking to help out firms venturing into this market need to watch their own back as well as their clients.

Exporting to the US is hugely important for many European businesses, and for UK plc alone it is worth approaching £50bn a year to the nation's economy. But it is not a commercial endeavour to be

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