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An in-depth review of the general insurance market in Italy

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Despite the introduction of the ‘Bersani law’ looking to liberalise the Italian general insurance sector and increase competitiveness, brokers still have a long way to go to impact on the agent dominated market. But with untapped potential in the market Jane Bernstein explains there are opportunities for both brokers and insurers.

For international insurers, Italy is a land of both challenge and opportunity. Those that are keen to make their mark in the region are enthusiastic about the untapped potential, particularly in more

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