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Equity wins affinity motor deal with Abbey

Abbey part of the Santander Group logo

Deal will allow banking giant to be more competitive on aggregators.

Equity Direct Broking has signed an affinity partnership agreement with Santander Insurance Services UK.

A new private motor policy branded Santander Car Insurance will include free breakdown cover.

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TimeTo: Reflect on the 2026 Biba Conference

Content Director’s View: This week a swathe of the UK general insurance sector decamped to Manchester for the annual British Insurance Brokers’ Association conference. Jonathan Swift reflects on some of the themes and talking points of the 2026 iteration.

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